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I. Job Summary:
A. Purpose:
The Intern supports the various public relations account team servicing the Client by working on task oriented projects that require media analysis, research and writing support.
B. Business Objective:
Through research, writing, and administration the Intern supports the account team to serve the Client.
II. Primary Responsibilities:
• Write and distribute pitch letters, news releases, backgrounders, fact sheets, bios, newsletters, prepared remarks, and standby statements.
• Assists with administrative tasks such as preparation and distribution of publications.
• Create and maintain media lists.
• Handle routine media inquiries.
• Monitor media to report coverage that affects the Client's business.
• Undertake research on behalf of the client.
• Attend events, trade shows, and press conferences.
• Assist in account administration duties such as activities reports.
• Attend team meetings and, where appropriate, client meetings.
III. Organizational Associations:
A. Supervision:
Depending on the account structure, an Intern may report to a Senior Associate, Manager, or Director. An Intern works under close supervision.
B. Internal Communications and External Contacts:
The Intern works with the junior staff at the Client, internal service departments, external vendors, news media, other Ad/PR agencies and account handlers at BM to service the Client.
IV. Skills Required:
· Must be a good communicator both orally and in writing.
· Must have good interpersonal skills.
· Ability to work as member of a team.
· Ability to handle multiple tasks simultaneously.
· Ability to organize and prioritize work under pressure.
· Ability to work with detailed information.
· Skill in using office equipment.
V. Recommended Background:
· Entry level position.
· College degree preferred.
· Basic understanding of the field of public relations.
· Limited knowledge of client or practice area.
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